Wednesday, May 12, 2010

Hello, Are You From the Past?

This is kind of minor.

But, I was watching "The Office" on Hulu when a commercial for Clorox Bleach came on. They dirtied up a bunch of clothes and then a bunch of women oohed and aahed over the stain-fighting power of Clorox.

Is this really where society is with understanding of gender roles? Thinking that orienting your marketing around the idea that only women do laundry and other household chores is somehow relevant and effective? Because I'm pretty sure this is the same discriminatory shit they were shilling in the old Betty Crocker cookbook that I think my mom got from her mom.

Not like many guys are going to get all sparkle-eyed over a laundry detergent that erases ink stains, but neither is any woman I know.

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